Expert Analysis of SEO & Social Media Internet Marketing

Raising brand awareness and generating leads partially relies on publishing content and promoting it using social media. In this way, social media and content should work hand-in-hand in any online marketing strategy. This article takes a brief look at the various areas of social marketing including blogging, RSS feeds, social search, social bookmarking, social networking and micro blogging.

In order to understand and reap the benefits of content and social media marketing, you will need to familiarize yourself with its hierarchy. Success comes not only with publishing great content: is also comes with knowing how to increase the exposure of that content by using the various channels that are available to you. While any online marketing strategy starts with your corporate website, a large part of your social marketing and engagement with your brand online will start with your blog.

1— Blogging
Your blog is the main starting point for your brand’s journey into the lucrative world of social media. Designed to encourage conversation and keep people coming back for more, a great blog is something that people should be talking about on social media and via the comments on the blog itself. Your blog serves as the hub of your entire content strategy by providing your information-hungry audience with what they want. As the gateway to social media, your blog should be accessible, relevant and constantly updated in order to nurture your subscribers and reach out to new ones.

2— RSS Feeds
Short for Really Simple Syndication, RSS feeds allow your visitors to subscribe to your blog so that they receive updates whenever you post new content. Every blog should provide an RSS feed so that the most dedicated members of your audience can stay in the loop. Adding an RSS feed to your, blog couldn’t be simpler, particularly if you use the popular Word Press platform, which automatically generates RSS feeds. WordPress users can find their RSS feeds by adding Weed’ to their blog’s URL.

3—Social Search
In spite of revolutionizing the way in which people search web design, many companies are still failing to recognize the importance of social search. Social search engines, such as Google Social Search, allow people to receive customized results based on their browsing habits and geographical location. In order to tap into the constantly expanding social search audience, your content needs to be relevant and authoritative. Social search engines draw SEO expert data from the social network that determines a company’s reputation, such as likes, shares, reviews and ratings.

expert seo analysis

4 —Social Bookmarking
Social bookmarking SEO websites serve as discovery engines that recommend websites based on interests and other criteria. People use these services to share bookmarks of WebPages and annotate and edit them. Popularized by the launch of Delicious in 2003, social bookmarking has now become an essential part of the hierarchy of social media marketing. Companies can get involved by creating profiles on sites like Delicious, Digg and StumbleUpon and sharing new content as it is published. Other major social networks, such as Facebook, also facilitate bookmarking to a degree.

5 —Social Networking
Whereas social bookmarking websites have a more specific focus, it is the social networks that serve as the main platforms of communication. Facebook is by far the most popular, though Google+ and Linkedln are also too important to ignore. Like social bookmarking services, the social networks allow you to post and share content, but they are also far more conversation-orientated than social bookmarking websites. Your social networking profiles exist not only to promote your blog content, but also t o share other content and to engage in conversation with your audience.

6 —Microblogging
Twitter is the world’s number one micro blogging platform, and it is unique in that virtually everything is restricted to 140 characters. For this reason, shared links typically need to use a URL shortener in order to save space. Twitter is the ultimate platform for posting quick but important updates pertaining to your company, including updates about new content posted on your blog. Micro blogging is extremely dynamic, requiring frequent monitoring and posting as well as engagement through sharing and commenting.

Understanding the various levels of content and social marketing will help you to approach your online marketing strategy in such a way that you can reach out to the largest audience and make your content as profitable as possible. By raising awareness and encouraging engagement through great content and its promotion on social media, you’ll be able to generate leads and establish your brand as an authority in its niche.

Trust Your Struggle: Professor Ronald Hutton, University of Bristol Department of History

Trust Your Struggle: Professor Ronald Hutton, University of Bristol Department of History
“I look at students who don’t come from common backgrounds, especially those who feel they don’t fit in, and I worry for them because I’ve been there” – Professor Ronald Hutton

In this video Professor Hutton narrates his progress from humble beginnings to his gruelling years at Cambridge. He is now is one of the leading history academics in the country.

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Trust Your Struggle (TYS)

University can be a difficult time for students, especially during exam season. But trusting your struggle means accepting and believing that everything you are going through now will work out for your good later.

To round up Mind Your Head Month (a campaign to stimulate conversations about mental health) Bristol SU international student officer teamed up with the student media company InHouse Media to release the TYS videos. They feature the university stories of a diverse mix of staff at Bristol University that all students can relate to in some way.

The TYS videos were generously funded by the Alumni Foundation.

Fallout 4 Far Harbor #4 – Whodunnit

Fallout 4 Far Harbor #4 – Whodunnit
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Bristol Vegfest

Bristol Vegfest
First day of Bristol Vegfest but not before a lovely saturday morning parkrun at a new location and followed by a sweet meal out in Bristol City.
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Exhibition Space Interview – Know Your Bristol

Exhibition Space Interview – Know Your Bristol
Know your Bristol, a partnership between the University of Bristol and Bristol City Council, aims to enable people to explore local history and culture in Bristol through the eyes of the community.

Images and oral histories have contributed to Know Your Place — an interactive website which allows users to explore the historic landscape underneath their feet and the evolution of their localities.

In this interview, Dr Kate Miller and Peter Insole discuss the project with event amplifier Kirsty Pitkin, live from their exhibition stand at the Connected Communities Showcase, London.

Filmed at the Connected Communities Showcase on Tuesday 12th March 2013 at Congress Centre, London.

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48th Annual Bristol Model Railway Exhibition, 01/05/2016

48th Annual Bristol Model Railway Exhibition, 01/05/2016
29th April – 1st May saw the 48th Annual Bristol Model Railway Exhibition, held at Thornbury Leisure Centre. This year saw the show expand by a third hall, featuring no less than 39 layout in a variety of gauges, plus Demo’s, Societies and Trade Stands.
Layout featured (in order as seen);
Pempoul – 1/50 scale
St Philips – 00 gauge
Calstock’s Halton Quay – 0 – 16.5 scale
Bowlers Croft & Honywood Road – 00 gauge
Dyna Hyfryd – N gauge
Cadiford Water – 00 gauge
Wurst – HO scale
Maindee East – P4 scale
Knotts Landing – HO scale
Lytton CPR – N gauge
Kingsbury – 7mm fine scale
North Bridge – 00 gauge
Grizzly Woods Railroad – ‘On30’ Gauge
Bishop Street Yard – 00 gauge
Merrivale Road – 00 gauge
Ynysybwl – EM gauge
Andeer – HOm scale
Baynards – N gauge
Vopak Terminal – 00 guage
Ludlow – 00 gauge
Norton Vale – 00 gauge
LGB – G scale
North of England Line ‘Scarworth Junction’ – N gauge
RAF Willer – N gauge
Morella Light Railway – 009 scale
Newcastle by the Water – N gauge
Cheddar – 18.83 scale
Simington – P4 scale
Highburn Wharf – 24’ x 4’ 6” – 0 gauge
Peppa Pig – NA
Graig Wen – 0 gauge
The Brick – 00 gauge
Croydon North Street – 00 guage
Newchapel Junction – 0 gauge
Lough MPD – 0 gauge
Tonbridge West Yard – 00 gauge
Aston Magna – SCALE 148
Abbey Wood – 0 gauge
Warton Road Preservation Society – Gauge 3
An all out superb exhibition, and will be sure to visit again!
Hope you enjoy!


Today’s OneShot is Human Fall Flat. It’s like Gang Beasts but you have to solve puzzles. To continue watching head to Team Double Dragon For more OneShot go here: For more Sips check out his channel here:

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Find Out & Write About Part 3 – Writing activities

Find Out & Write About Part 3 – Writing activities
As they work their way through the information pages and writing tasks, pupils produce a significant piece of writing that demonstrates both their understanding of the reading material and their ability to work independently. This is highly motivating for all learners, particularly struggling readers and writers. Find Out & Write About is also ideal for enhancing the learning opportunities of your pupils with special needs. As with all Powered by Clicker resources, the series is completely switch accessible.

The Lesser Spotted Collectors’ Club – At-Bristol

The Lesser Spotted Collectors’ Club – At-Bristol
Highlights from Full Beam Visual Theatre’s production in At-Bristol May 2010.
Full Beam transported At-Bristol to 2050: imagining a future without a sense of history and a world without birds (almost).
Director – Lizzie Philps
Producer – Rachel McNally
Sound Artist/Composer – Liz Purnell
Lighting Designer – Mark Parry
In Show Films – Anna Wilson
Animation – Nastasia Tryphonos
Puppets – Dik Downey, Roseanne Wakely
Set – Eli Siles
Costumes – Rebecca Rose
Additional Material – Toby Hulse
Production Manager – Luke Peck
Backstage Crew – SWADA Technical Theatre Students
The Lesser Spotted Collectors’ Club – Vic Llewllyn, Elisa de Grey, Joe Carey, Louise Hill, Jon Pascoe
Chickens – Siobhan Brooks, George Williams
Chorus – SWADA Student Performers
Falconer – Tony Bryant with Horus The Owl
Photography – Rhys Davies

Filmed & Edited by Lizzie Philps