Expert Analysis of SEO & Social Media Internet Marketing

Raising brand awareness and generating leads partially relies on publishing content and promoting it using social media. In this way, social media and content should work hand-in-hand in any online marketing strategy. This article takes a brief look at the various areas of social marketing including blogging, RSS feeds, social search, social bookmarking, social networking and micro blogging.

In order to understand and reap the benefits of content and social media marketing, you will need to familiarize yourself with its hierarchy. Success comes not only with publishing great content: is also comes with knowing how to increase the exposure of that content by using the various channels that are available to you. While any online marketing strategy starts with your corporate website, a large part of your social marketing and engagement with your brand online will start with your blog.

1— Blogging
Your blog is the main starting point for your brand’s journey into the lucrative world of social media. Designed to encourage conversation and keep people coming back for more, a great blog is something that people should be talking about on social media and via the comments on the blog itself. Your blog serves as the hub of your entire content strategy by providing your information-hungry audience with what they want. As the gateway to social media, your blog should be accessible, relevant and constantly updated in order to nurture your subscribers and reach out to new ones.

2— RSS Feeds
Short for Really Simple Syndication, RSS feeds allow your visitors to subscribe to your blog so that they receive updates whenever you post new content. Every blog should provide an RSS feed so that the most dedicated members of your audience can stay in the loop. Adding an RSS feed to your, blog couldn’t be simpler, particularly if you use the popular Word Press platform, which automatically generates RSS feeds. WordPress users can find their RSS feeds by adding Weed’ to their blog’s URL.

3—Social Search
In spite of revolutionizing the way in which people search the Web, many companies are still failing to recognize the importance of social search. Social search engines, such as Google Social Search, allow people to receive customized results based on their browsing habits and geographical location. In order to tap into the constantly expanding social search audience, your content needs to be relevant and authoritative. Social search engines draw SEO expert data from the social network that determines a company’s reputation, such as likes, shares, reviews and ratings.

expert seo analysis

4 —Social Bookmarking
Social bookmarking websites serve as discovery engines that recommend websites based on interests and other criteria. People use these services to share bookmarks of WebPages and annotate and edit them. Popularized by the launch of Delicious in 2003, social bookmarking has now become an essential part of the hierarchy of social media marketing. Companies can get involved by creating profiles on sites like Delicious, Digg and StumbleUpon and sharing new content as it is published. Other major social networks, such as Facebook, also facilitate bookmarking to a degree.

5 —Social Networking
Whereas social bookmarking websites have a more specific focus, it is the social networks that serve as the main platforms of communication. Facebook is by far the most popular, though Google+ and Linkedln are also too important to ignore. Like social bookmarking services, the social networks allow you to post and share content, but they are also far more conversation-orientated than social bookmarking websites. Your social networking profiles exist not only to promote your blog content, but also t o share other content and to engage in conversation with your audience.

6 —Microblogging
Twitter is the world’s number one micro blogging platform, and it is unique in that virtually everything is restricted to 140 characters. For this reason, shared links typically need to use a URL shortener in order to save space. Twitter is the ultimate platform for posting quick but important updates pertaining to your company, including updates about new content posted on your blog. Micro blogging is extremely dynamic, requiring frequent monitoring and posting as well as engagement through sharing and commenting.

Understanding the various levels of content and social marketing will help you to approach your online marketing strategy in such a way that you can reach out to the largest audience and make your content as profitable as possible. By raising awareness and encouraging engagement through great content and its promotion on social media, you’ll be able to generate leads and establish your brand as an authority in its niche.

Økolariet – Activities – Knowledge and Discovery Centre – UK

Økolariet – Activities – Knowledge and Discovery Centre – UK
Økolariet is a new and different knowledge and discovery centre build to inspire for a sustainable development.
In Økolariet visitors can experience adventures and information on nature, environment, energy, health, consumption and sustainability.
During normal opening hours the admission is free.
The centre builds a bridge between the Agenda 21 resolution in Rio and specific action in Denmark.

Ep 657, Celebration Of History and Independence Bristol 2011 4th of July

Ep 657, Celebration Of History and Independence Bristol 2011 4th of July
2012-07-05, Celebration Of History and Independence Bristol 2011 4th, Ep 657
Recorded LIVE with the Somerville Producers Group on Dead Air Live at Somerville Community Access TV, SCATV.

National College of Business & Technology Bristol Campus – Career Fair

National College of Business & Technology Bristol Campus – Career Fair


National College of Business & Technology’s Bristol Campus held its Spring Career Fair on Wednesday, April 25. Local chiropractor Dr. Heith Miller attended the fair, and discusses his recent hiring of a National graduate.

3 Learning Activities for Preschool & Kindergarten Kids

3 Learning Activities for Preschool & Kindergarten Kids
Homeschool Blog:
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I am currently homeschooling my four year old son in the UK. I decided to create this youtube channel to document the journey, meet others who are also homeschooling, and to share some ideas along the way. I hope to connect with as many homeschooling, and non homeschooling mothers, and fathers as possible. Peace and blessings, and stay connected. Here is where you can keep in touch with me.

On Instagram: @homeschoolinginlondon
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Music from Lyndon Scarfe: In Less Detail

HIGHLIGHTS: Bristol Flyers 65-56 Plymouth Raiders

HIGHLIGHTS: Bristol Flyers 65-56 Plymouth Raiders
The Bristol Flyers made history on Saturday night, defeating the Plymouth Raiders in front of a sell out crowd in their first game in the BBL.

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About The Bristol Flyers:

The Bristol Flyers are a professional basketball team from the city of Bristol competing in the British Basketball League (BBL). Formed from a merger between the Bristol Bombers and the Filton Flyers in 2006, the team play their home games at the Stoke Gifford Stadium at South Gloucestershire and Stroud College’s WISE campus, where one of Britain’s leading basketball academies is based. The club also offers young players the opportuniy to study at South Gloucestershire and Stroud College where they can combine full time study with timetabled basketball coaching. The only Basketball Academy in the South West and one of only six in the UK.

Bristol Flyers Basketball Club is one of the Largest Basketball clubs in the UK and the Flyers are a four star Accredited England Basketball and Sport England Clubmark Club. Offering Basketball to those aged 6 years to Senior men’s. The Club Play in England Basketball’s National League at Various age groups including the senior men’s team In the BBL.

Supported by The West of England Basketball Association and South Gloucestershire County Council the club also provides schools coaching to both primary and secondary schools.

Dr Louise Makin, CEO of BTG plc., interview at UWE Bristol

Dr Louise Makin, CEO of BTG plc., interview at UWE Bristol
Dr Louise Makin, MA, PhD (Cantab), MBA, joined BTG plc. as Chief Executive Officer in October 2004 and she is a non-executive director of Intertek Group plc and a Trustee of the Outward Bound Trust.

In this interview, Louise comments on healthcare in the UK, the innovative varicose vein treatment that BTG plc developing and her leadership philosophy.

In her lecture, Louise shared her perspective on building a specialist healthcare practice in the UK.

The Bristol Distinguished Executive Address Series is delivered by the Bristol Business School in partnership with ACCA, Bristol City Council, Bristol Post, Business West, CBI, CMI, FSB, IoD, and the West of England LEP. For more information, visit