Raising brand awareness and generating leads partially relies on publishing content and promoting it using social media. In this way, social media and content should work hand-in-hand in any online marketing strategy. This article takes a brief look at the various areas of social marketing including blogging, RSS feeds, social search, social bookmarking, social networking and micro blogging.
In order to understand and reap the benefits of content and social media marketing, you will need to familiarize yourself with its hierarchy. Success comes not only with publishing great content: is also comes with knowing how to increase the exposure of that content by using the various channels that are available to you. While any online marketing strategy starts with your corporate website, a large part of your social marketing and engagement with your brand online will start with your blog.
Your blog is the main starting point for your brand’s journey into the lucrative world of social media. Designed to encourage conversation and keep people coming back for more, a great blog is something that people should be talking about on social media and via the comments on the blog itself. Your blog serves as the hub of your entire content strategy by providing your information-hungry audience with what they want. As the gateway to social media, your blog should be accessible, relevant and constantly updated in order to nurture your subscribers and reach out to new ones.
2— RSS Feeds
Short for Really Simple Syndication, RSS feeds allow your visitors to subscribe to your blog so that they receive updates whenever you post new content. Every blog should provide an RSS feed so that the most dedicated members of your audience can stay in the loop. Adding an RSS feed to your, blog couldn’t be simpler, particularly if you use the popular Word Press platform, which automatically generates RSS feeds. WordPress users can find their RSS feeds by adding Weed’ to their blog’s URL.
In spite of revolutionizing the way in which people search the Web, many companies are still failing to recognize the importance of social search. Social search engines, such as Google Social Search, allow people to receive customized results based on their browsing habits and geographical location. In order to tap into the constantly expanding social search audience, your content needs to be relevant and authoritative. Social search engines draw SEO expert data from the social network that determines a company’s reputation, such as likes, shares, reviews and ratings.
4 —Social Bookmarking
Social bookmarking websites serve as discovery engines that recommend websites based on interests and other criteria. People use these services to share bookmarks of WebPages and annotate and edit them. Popularized by the launch of Delicious in 2003, social bookmarking has now become an essential part of the hierarchy of social media marketing. Companies can get involved by creating profiles on sites like Delicious, Digg and StumbleUpon and sharing new content as it is published. Other major social networks, such as Facebook, also facilitate bookmarking to a degree.
5 —Social Networking
Whereas social bookmarking websites have a more specific focus, it is the social networks that serve as the main platforms of communication. Facebook is by far the most popular, though Google+ and Linkedln are also too important to ignore. Like social bookmarking services, the social networks allow you to post and share content, but they are also far more conversation-orientated than social bookmarking websites. Your social networking profiles exist not only to promote your blog content, but also t o share other content and to engage in conversation with your audience.
Twitter is the world’s number one micro blogging platform, and it is unique in that virtually everything is restricted to 140 characters. For this reason, shared links typically need to use a URL shortener in order to save space. Twitter is the ultimate platform for posting quick but important updates pertaining to your company, including updates about new content posted on your blog. Micro blogging is extremely dynamic, requiring frequent monitoring and posting as well as engagement through sharing and commenting.
Understanding the various levels of content and social marketing will help you to approach your online marketing strategy in such a way that you can reach out to the largest audience and make your content as profitable as possible. By raising awareness and encouraging engagement through great content and its promotion on social media, you’ll be able to generate leads and establish your brand as an authority in its niche.