Expert Analysis of SEO & Social Media Internet Marketing

Raising brand awareness and generating leads partially relies on publishing content and promoting it using social media. In this way, social media and content should work hand-in-hand in any online marketing strategy. This article takes a brief look at the various areas of social marketing including blogging, RSS feeds, social search, social bookmarking, social networking and micro blogging.

In order to understand and reap the benefits of content and social media marketing, you will need to familiarize yourself with its hierarchy. Success comes not only with publishing great content: is also comes with knowing how to increase the exposure of that content by using the various channels that are available to you. While any online marketing strategy starts with your corporate website, a large part of your social marketing and engagement with your brand online will start with your blog.

1— Blogging
Your blog is the main starting point for your brand’s journey into the lucrative world of social media. Designed to encourage conversation and keep people coming back for more, a great blog is something that people should be talking about on social media and via the comments on the blog itself. Your blog serves as the hub of your entire content strategy by providing your information-hungry audience with what they want. As the gateway to social media, your blog should be accessible, relevant and constantly updated in order to nurture your subscribers and reach out to new ones.

2— RSS Feeds
Short for Really Simple Syndication, RSS feeds allow your visitors to subscribe to your blog so that they receive updates whenever you post new content. Every blog should provide an RSS feed so that the most dedicated members of your audience can stay in the loop. Adding an RSS feed to your, blog couldn’t be simpler, particularly if you use the popular Word Press platform, which automatically generates RSS feeds. WordPress users can find their RSS feeds by adding Weed’ to their blog’s URL.

3—Social Search
In spite of revolutionizing the way in which people search web design, many companies are still failing to recognize the importance of social search. Social search engines, such as Google Social Search, allow people to receive customized results based on their browsing habits and geographical location. In order to tap into the constantly expanding social search audience, your content needs to be relevant and authoritative. Social search engines draw SEO expert data from the social network that determines a company’s reputation, such as likes, shares, reviews and ratings.

expert seo analysis

4 —Social Bookmarking
Social bookmarking SEO websites serve as discovery engines that recommend websites based on interests and other criteria. People use these services to share bookmarks of WebPages and annotate and edit them. Popularized by the launch of Delicious in 2003, social bookmarking has now become an essential part of the hierarchy of social media marketing. Companies can get involved by creating profiles on sites like Delicious, Digg and StumbleUpon and sharing new content as it is published. Other major social networks, such as Facebook, also facilitate bookmarking to a degree.

5 —Social Networking
Whereas social bookmarking websites have a more specific focus, it is the social networks that serve as the main platforms of communication. Facebook is by far the most popular, though Google+ and Linkedln are also too important to ignore. Like social bookmarking services, the social networks allow you to post and share content, but they are also far more conversation-orientated than social bookmarking websites. Your social networking profiles exist not only to promote your blog content, but also t o share other content and to engage in conversation with your audience.

6 —Microblogging
Twitter is the world’s number one micro blogging platform, and it is unique in that virtually everything is restricted to 140 characters. For this reason, shared links typically need to use a URL shortener in order to save space. Twitter is the ultimate platform for posting quick but important updates pertaining to your company, including updates about new content posted on your blog. Micro blogging is extremely dynamic, requiring frequent monitoring and posting as well as engagement through sharing and commenting.

Understanding the various levels of content and social marketing will help you to approach your online marketing strategy in such a way that you can reach out to the largest audience and make your content as profitable as possible. By raising awareness and encouraging engagement through great content and its promotion on social media, you’ll be able to generate leads and establish your brand as an authority in its niche.

“Mac” McConnell: Housing Activism and Squatting in 1970’s Bristol

“Mac” McConnell: Housing Activism and Squatting in 1970’s Bristol
(talk with short film)
Mac will begin by giving a brief personal/political history of what motivated him to get involved. He will be covering the squatting campaign that took place between 1972-1974 in Ashley Road Bristol, and direct action taken like the occupation of The South West Electricity Board showrooms (SWEB) for example.

Includes a screening of 18-minute documentary The Law Breakers (1973). The BBC West documentary will feature previously homeless single parent families, a support meeting by ‘Bristol Squatters’ Association,’ and an interview with the then council housing chief, Bill Graves.

Gmod TTT – Tingly Balls (Garry’s Mod Funny Moments)

Gmod TTT – Tingly Balls (Garry’s Mod Funny Moments)
Gmod funny moments! Today I learn to trust the tingly feeling coming from my balls!

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FIFA 16 | FIFA Predicts | Bristol Rovers vs Stevenage

FIFA 16 | FIFA Predicts | Bristol Rovers vs Stevenage
In our new series FIFA Predicts we put FIFA’s match engine to the test as we let the game play through Rovers upcoming matches. Today it’s Bristol Rovers vs Stevenage.

Throughout the series we will be keeping a tally of how the worlds best football game performs against real life results!

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Henry Cavill is spotted cosying up to a stunning Bristol University student, 19

Henry Cavill is spotted cosying up to a stunning Bristol University student, 19
As a beautiful blonde in her first few weeks of university, Tara King will undoubtedly have caught the eye of countless young suitors.

The bad news for them is that they’ll need a pocketful of kryptonite to get anywhere near her.

For unknown to her fellow freshers, the 19-year-old is spoken for – and the lucky man is Superman star Henry Cavill, The Mail on Sunday can reveal.

Miss King was spotted cosying up to the Hollywood heart-throb in the crowd at Twickenham as England played Australia in the Rugby World Cup earlier this month.

Dressed in an England jersey and sporting a beard, Cavill, 32 – star of the 2013 film Man Of Steel – held his arm around the Bristol University history of art student as they chatted and joked together, despite England’s defeat.

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