Expert Analysis of SEO & Social Media Internet Marketing

Raising brand awareness and generating leads partially relies on publishing content and promoting it using social media. In this way, social media and content should work hand-in-hand in any online marketing strategy. This article takes a brief look at the various areas of social marketing including blogging, RSS feeds, social search, social bookmarking, social networking and micro blogging.

In order to understand and reap the benefits of content and social media marketing, you will need to familiarize yourself with its hierarchy. Success comes not only with publishing great content: is also comes with knowing how to increase the exposure of that content by using the various channels that are available to you. While any online marketing strategy starts with your corporate website, a large part of your social marketing and engagement with your brand online will start with your blog.

1— Blogging
Your blog is the main starting point for your brand’s journey into the lucrative world of social media. Designed to encourage conversation and keep people coming back for more, a great blog is something that people should be talking about on social media and via the comments on the blog itself. Your blog serves as the hub of your entire content strategy by providing your information-hungry audience with what they want. As the gateway to social media, your blog should be accessible, relevant and constantly updated in order to nurture your subscribers and reach out to new ones.

2— RSS Feeds
Short for Really Simple Syndication, RSS feeds allow your visitors to subscribe to your blog so that they receive updates whenever you post new content. Every blog should provide an RSS feed so that the most dedicated members of your audience can stay in the loop. Adding an RSS feed to your, blog couldn’t be simpler, particularly if you use the popular Word Press platform, which automatically generates RSS feeds. WordPress users can find their RSS feeds by adding Weed’ to their blog’s URL.

3—Social Search
In spite of revolutionizing the way in which people search web design, many companies are still failing to recognize the importance of social search. Social search engines, such as Google Social Search, allow people to receive customized results based on their browsing habits and geographical location. In order to tap into the constantly expanding social search audience, your content needs to be relevant and authoritative. Social search engines draw SEO expert data from the social network that determines a company’s reputation, such as likes, shares, reviews and ratings.

expert seo analysis

4 —Social Bookmarking
Social bookmarking SEO websites serve as discovery engines that recommend websites based on interests and other criteria. People use these services to share bookmarks of WebPages and annotate and edit them. Popularized by the launch of Delicious in 2003, social bookmarking has now become an essential part of the hierarchy of social media marketing. Companies can get involved by creating profiles on sites like Delicious, Digg and StumbleUpon and sharing new content as it is published. Other major social networks, such as Facebook, also facilitate bookmarking to a degree.

5 —Social Networking
Whereas social bookmarking websites have a more specific focus, it is the social networks that serve as the main platforms of communication. Facebook is by far the most popular, though Google+ and Linkedln are also too important to ignore. Like social bookmarking services, the social networks allow you to post and share content, but they are also far more conversation-orientated than social bookmarking websites. Your social networking profiles exist not only to promote your blog content, but also t o share other content and to engage in conversation with your audience.

6 —Microblogging
Twitter is the world’s number one micro blogging platform, and it is unique in that virtually everything is restricted to 140 characters. For this reason, shared links typically need to use a URL shortener in order to save space. Twitter is the ultimate platform for posting quick but important updates pertaining to your company, including updates about new content posted on your blog. Micro blogging is extremely dynamic, requiring frequent monitoring and posting as well as engagement through sharing and commenting.

Conclusion
Understanding the various levels of content and social marketing will help you to approach your online marketing strategy in such a way that you can reach out to the largest audience and make your content as profitable as possible. By raising awareness and encouraging engagement through great content and its promotion on social media, you’ll be able to generate leads and establish your brand as an authority in its niche.

Exploring Bristol! // travel vlog #ad


Exploring Bristol! // travel vlog #ad
[CC available! – also super helpful for the wind!]

Shout out to Great Western Railways for sending me to Bristol to explore and share it with you guys! I hope some of my UK followers manage to find some of these tickets in a indie bookshop, train or train station near you!
For more information on #ImmerseYourself, check it out here: https://www.gwr.com/immerseyourself?utm_source=literature&utm_content=2

Follow them on social, too, for tips on discounts and also really pretty photos:
https://www.instagram.com/GWRuk/
https://twitter.com/GWRHelp

World Book Day is March 2nd! Hopefully I’ll get another video up to celebrate that even more 🙂 http://www.worldbookday.com/

Pals, Bristol is WINDY so please use the closed captions I wrote up if you are having trouble hearing! I spend ages with the sound levels so I hope it doesn’t destroy your ears. Sorry! One day I’ll be a fancy vlogger with a mic. Or maybe not. Who knows?

I am a late adaptor to Instagram stories but I’m super into them. Follow me on there if you wanna see more photos from my adventures!
http://www.instagram.com/kayleyhyde

Other places to follow me:
I read a lot: http://www.goodreads.com/kayleyhyde
Twitter: http://www.twitter.com/kayleyhyde
Tumblr (mostly book aesthetics, puppies, plants and pretty girls): http://kayleyhyde.tumblr.com

Disclaimer: As mentioned in the title and video, this video is sponsored by Great Western Railways! But you all know I almost never accept sponsored videos and that’s how you can trust that this is something that I genuinely use and love. Anyone who follows me on Instagram knows I have a penchant for city breaks and getting out of my beloved London all of the time to see new places. Thought it’d be cool to promote an event and company looking to help others do the same 😃 I will also be donating a portion of the proceeds from this video to ACLU (and the rest is going to help me move post-graduating in May!)

P.S. I say “so” and “cool” a lot when I vlog in public, apparently. It’s my way of cutting the discomfort I feel, I guess.

Strengthening Korea-UK cultural industry ties: One-on-one with Karen Bradley


Strengthening Korea-UK cultural industry ties: One-on-one with Karen Bradley
한영 문화창의산업 강화… 영국문체부장관 대담

The UK’s culture and sports minister is currently on a visit to Seoul, promote the two sides cooperation in the cultural industries.
Kwon Jang-ho got a chance to sit down with Karen Bradley for an in-depth discussion.
Let’s start with some of the events you’ve been promoting here in Korea. Yesterday you launched the UK-Korea Creative Futures. It’s a year long programme of events and activities in Korea promoting UK culture. What do you hope the Korean people take away from this programme?

I’m really delighted to be here in Korea in launching the programme… Creative industries is where we can show so much in common, and so many things we can work together to really prosper with. And that is the things that perhaps people traditionally think about Britain for, the sort of music maybe, some of our literature.
But also newer technologies like games industry, e-sports, all sorts of creative tech opportunities, fintech…there are many, many things that we work on in the UK. We want to work with Korean companies and we want to work with Korean people.

What aspects of Korea’s creative industry has impressed you and what would you like to take back to the UK, after your time here?

Ooh, so much, I just felt that there is so much innovation and there’s so much that Korea leads in.
If you look at the industries that in the west, in the UK, we think of Korea leading in, automotive and tech, electronics, these are things that are part and parcel of life in Britain – People have Korean goods in their homes, and I think the fact that there’s so much going on in Korea to develop those fantastic products, but also to work with British companies to really to get that absolutely best we possibly can be by working together.

Of course I want to ask about Brexit. Brexit was the biggest issue coming out of the UK last year. What impact has that has there been in the creative industries for the UK?

…The way I describe the vote last year, it wasn’t a vote for Britain closing its doors or saying we’re not wanting to work with the world. It was Britain saying actually we want to work beyond 27 member states of the European Union, with the whole world. And Korea is exactly the kind of country that we want to work with…
So I think that the message that I want to give is that we want to work with Korea, that this is the British people saying we are open, we are open for business and we want to work with businesses here in Korea and countries like Korea.

London 2012 was a huge success, in a sporting sense and a cultural sense as well I feel. Can you tell us the secret of your success? And what any advice you can give to PyeongChang, seeing as the Winter Olympics is coming next year in Korea as well?

Well I’m not sure that I’m in a position to give advice to such a successful country when it comes to hosting major events, but I think what we’re very happy to do…and you know we have an example with Aggreko…
that has just signed a contract to work on the PyeongChang games, because actually there are British companies with good ideas that can help to deliver the games in a seamless way. So things like crowd management, how customer experience, the visitor experience, those kind of things we’re really happy to share from our experiences in 2012.

Thank you for your time and hope you enjoy the rest of your time in Korea.

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University Challenge S46E30 Warwick vs Bristol


University Challenge S46E30 Warwick vs Bristol
It’s been a while since I’ve had a chance to watch the broadcast, so I actually have seen what I’m uploading. Anyway, our match today is between teams with one loss, Bristol and Warwick, looking for chance to fight another day. You know my favourite and it looks like they’re (somewhat) on better form today, although they should’ve known better on some questions (Somehow I’ve seen the Richard VIII fact at least 3 times on BBC in the last month). Still, a nail-biting finish despite of the low overall score. I blame that darn long music round (Better than opera, but 2 songs too much!). Original air date 20.2.2017